Our story begins in the mid-1980s. At that time co-founder Matt was tooling around his central Wisconsin home town of Wisconsin Rapids on his big wheel and still a long way off from having visions of hops and malt in his dreams. At the same time, co-founder Jeff had just finished up his bachelor’s degree in chemical engineering from the U of M and was sporting his 1970s relic porn stache while accepting a job at the paper mill in the same small town. Lupulin Brewing is dedicated to making unique beers with attention to quality and flavor. The company philosophy is one of community involvement, access to the public, and a little splash of idiocracy along the way. Whether you are a regular or a new comer, we thank you and hope you enjoy our beers.

The power of community

Lupulin Brewing is a family owned and family run craft brewery. Jeff and Matt did not go out and hire an outside head brewer to brew beer for them. All of the recipes are created by the founders and are still brewed with the same care and craft spirit that survived in the “garage era” of Lupulin Brewing. You will often find multiple family members helping to pour pints on Friday nights in the taproom, along with Jeff’s son Aaron (who Jeff and Matt sent to apprentice at a brewery in Stockholm, Sweden before the brewery opened) taking care of many of the day to day operations around the brewery like cleaning kegs and tanks and helping out with brewing.
craft beer aficionados